When aiming for luxury, there is no single sight on which to set your eye. Luxury is a feeling, a belief, a mindset, and a lifestyle. Luxury brands that rise above the rest must balance the line of serving their customers’ principles while creating something truly new and fascinating for them to desire, or rather, require. Luxury, at the end of the day, depends upon how a consumer’s relationship with a luxury brand makes them feel.
Luxury is hard to define; it’s expensive but not overpriced. It’s high-quality and long-lasting, but futuristic. It’s aesthetically pleasing, but unique. It’s not only rare, but also difficult to access. It’s service-minded, but elitist. Luxury is a belief that relies upon elucidation.